About Humanside

Humanside covers the demand side of the energy transition.

Humans create and use energy. We buy electric cars, or don’t buy them. We put solar on our roofs, or protest against wind turbines in our backyards. We vote for the lawmakers who lead the transition, or those that disincentivise it. Whether we succeed in meeting our net zero targets, or not, the energy transition is ours.

Contact

For article or consultancy enquiries, please contact:

david@humansi.de

Why the human side?

1.    The energy transition is dependent on behaviour change.

Most of the transition relies on behaviour changes as a necessary, though not sufficient, condition

2.    Human behaviour is the most important determinant of the tempo of the transition.

Whether the transition moves quickly or slowly is directly dependent on the level of societal education, understanding, acceptance, and enthusiasm.

3.    The scale and rate of human behaviour change that is needed is unprecedented.

This will be hard, but if we ignore the human perspective the energy transition will be impossible.

About the Author

David Voxlin is a writer and consultant in on energy transition and sustainability topics with a focus on the demand side.    

He started his career as a climate campaigner with the WWF, learnt how to communicate the business of sustainability and climate change at McKinsey, spent many years understanding customers how to market to them at human insights consultancy Material+ and most recently at decision-behaviour consultancy SKIM. He is also the founder of Craved, a local food-tech start-up.

David grew up in Sweden but lives in London with his wife, climate-activist daughter and two rebellious sons. Here is the 4 y.o.:

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